social flow & format
by Susan Brown & Cathi Almquist
Thank-you, Susan Brown, Beautycounter IC AND TEAM for your expertise and talent. 
Ready for Guests to Arrive!
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Lisa Fino & Patti Quaglia with private consults for Social Guests!
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Happy customers with faces glowing from Countertime Nourishing Cleansing Balm!
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This file will make you a Beautycounter Social Expert. Click and enjoy
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The truth is inside…and now she DOES know!
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Savvy Social media
Become a Social Media Expert, starting right now. Go to our Mentoring Page and ENJOY great recorded calls. 
SUSAN Q BROWN AT BEAUTYCOUNTER.
FB BIZ PAGE!
SAFE AND SAVVY WITH SONYA.
FB BIZ PAGE!
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Download this Document for notes:
by Susan Brown, Independent Consultant
Lyndeborough, NH Important Social Media Tips For FB Engagement On Your Biz Page.
Shared by Susan Brown, IC 1. Your BANNER is "prime real estate." Don't think of it as free. It is a prime selling tool, and it can make or break sales and engagement, so treat it seriously!! It should be clear, UNCLUTTERED and INSTANTLY convey what you are selling. A good smiling photo of you is key, and make sure your text is clear! Show your Beautycounter URL in the banner. People don't know what you do, your banner needs to show potential customers EXACTLY what you sell. You can start with the banners that Beautycounter provides, but custom banners will benefit you more. Change your banner every month and include any special offers, seasonal, etc. 2. PINNED POST AND BOOSTED POST ARE YOUR BEST FRIEND! Your first post is also "prime real estate." Always PIN a post to the top of your page that has already received HIGH ENGAGEMENT (likes, comments, shares) and make sure your website is in the STATUS of your pinned post. A PINNED POST SHOULD ALWAYS BE ABOUT SOMETHING YOU ARE SELLING. Don't say "click here." Instead use action words that specifically direct them to do what you want. Examples: START NOW, HERE'S WHY, SHOP NOW, LEARN MORE. Keep it as relevant as you can. Change your pinned post every week. THIS WILL DRIVE 90% of your sales!!! BOOST THIS POST TO DRIVE SALES!! Don't spend more than $5-$10/day each week. When you boost the page target PEOPLE WHO ALREADY LIKE YOUR PAGE. THAT'S YOUR BEST AUDIENCE FOR SALES. Boost for 5 days. (NOTE: pinned posts will typically show LESS people reached but more engagement. This is because people are clicking through to your website rather than liking, and commenting. This is a good thing! Leads to sales!! 3. FB is about BENEFITS. Your blog or website is about FEATURES. Do not post before and after shots on your FB page, that's a feature and goes in your blog or website. FB is not the place to show pimples! Show beautiful skin, lips, hair, and write with BENEFITS in mind. Example "GET SMOOTH LIPS BY TONIGHT" "WANT TO WAKE UP LOOKING AND FEELING 10 YEARS YOUNGER?" What will they get? What problem does your product solve? Show solutions, benefits! Beauty! And remember, you post about the product once in about 10 posts. Your other 9 posts create the culture of your page. INSPIRE! ENGAGE! SHARE! EDUCATE! BE YOU! ALWAYS TALK BACK!!! People need to connect with YOU. You are not your product. 4. ADVERTISE FOR PAGE LIKES. Target specific demographics NOT PEOPLE WHO ALREADY LIKE YOUR PAGE. (That would be redundant!) Target 1-2 million people if you are spending under $5 to $10 a day. Get creative! Target Shark Tank! Zig Ziegler! Magazines! - draw people with LIFESTYLE not product and you will get more sales. Do not use other advertising options until you have more than 5000 LIKES. That's when your business will really take off! Use photos of LIFESTYLES not your product! For example: 1. People love photos of families, or humerous, or beauty . . . 2. Create a jpep using Inspirational words like "MAKE THINGS HAPPEN." For the TEXT write something like "Daily inspiration for a better life. Join us." FOR THE HEADLINE write something like "You Can Live Powerfully" NOTE: SANDI KRAKOWSKI recommends naming your business page just as your name because if you build your audience significantly to say 30,000+ followers, and then you change direction in your life and business you can still sell anything. FB lets you change your page name once. I started with my name and then changed it to include Beautycounter, so I can't change it back to just my name. Think hard about this decision! AND HAVE FUN!!!!! | ||
online social
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#1
Create a Facebook Event, from Events on your Home Feed, left column. Invite your FB friends! Post link to Online Social on your Beautycounter FB Biz Page if you have one. #2 Be clever, creative, have fun and post plenty of AMAZING tips, products and facts from your Beautycounter personal website. #3 Interact with your guests! Ask questions, engage, talk back, etc. #4 Create urgency and excitement ie: raffle for "host" rewards, timeline to get orders in, etc. Be sure to post ALL company/product links from YOUR personal BC site. |
Click this link to view example of online social.
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online mini-master class**Click this link to view
example of online master class.** The key to success with this format is:
NO OBLIGATION. NO SALES. Virtual event to educate and empower YOU & enjoy from the comfort of your own home! SIMPLY INVITE EVERYONE TO PRESS "JOIN" AND ENJOY. ENCOURAGE YOUR GUESTS: IF YOU CLICK "MAYBE" YOU WILL MISS THE MASTER CLASS POSTS - JUMP IN AND JUST "JOIN" Let your invitees know: "I am hosting a Mini-Master Class, to raise awareness around safer more beautiful choices for radiant, glowing more youthful skin & hair, head to toe." Offer Incentives. IE: When you "JOIN" your Name will Immediately be entered in a Drawing with 3-Top Winners 5-Step Essential Beautycounter Mini-Travel Set 5-Step Countertime Beautycounter Mini-Travel Set Lip Conditioner Peppermint Balm Entice and Explain: NO PURCHASE NECESSARY. This is about Getting Safer Products in Your Hands, to Make a Difference! Simply say "YES" to Daily Information through the end of October. Raise your consciousness. This is about progress—not perfection. Because every little bit counts. And, you and your family matter. CLICK "JOIN" & Receive Daily: Clean Beauty Tips Video Tutorials with Renowned Make-up Artist & Expert, Christy Coleman Inspiring Messages to Encourage Safe and High Performing Product Choices Informed Blog Posts to help you "Know Everything" --Information is power... Be empowered. Be educated. Be safe. Be beautiful. It's Time for A Change: Safe Products. Clean Beauty. You deserve better, and we are doing something about it. Include your Personal Website Link! Browse & Learn: www.cathialmquist.beautycounter.com |
**click this link to visit beautycounter channel**
#1
Create a Facebook Event, from Events on your Home Feed, left column. Invite your FB friends, your clients and Beautycounter Prospects. Post link to Online Mini-Master Class on your Beautycounter FB Biz Page, if you have one. #2 Be clever, creative, have fun and post plenty of AMAZING tips, products and facts from your Beautycounter personal website. Use the Know Everything Blog on your website for AMAZING information and posts. #3 Go to Beautycounter YouTube channel, and post mini-master class videos, daily! #4 Create buzz and excitement ie: give-aways and at least TWO group private messages to attendees - short and sweet, with encouragement to plug in to the mini-master video, with amazing tips and tutorial. **Be sure to post ALL company/product links from YOUR personal BC site. 
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gorgeous display!
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Kansas City Beautycounter HQ Social!
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In-home socials!
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